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The impact of social media on student academic performance in higher institution Nigeria.

 Format: MS WORD   Chapters: 1-5

 Pages: 75   Attributes: COMPREHENSIVE RESEARCH

 Amount: 3,000

 Apr 24, 2020 |  01:10 pm |  960


Recently, there has been considerable discussion regarding the frequent use of social media tools (e.g facebook, Myspace, Twitter, Xanga, Frendsker) by high school and college student, and the possible effect of those tools on students academic performance (Conolly, 2011: Hargitai and Hsieh, 2010). At the core of the project work is whether the growing use of social media by higher institution student actually improves or worsens a student academic performance. With expected continued growth in the usage of those tools by students as early as secondary school level (Anderson and Raime 2012), this issue has wide spread implication particularly for areas of education.

Academic performance is not a concept that is new. Many social scientist and researchers alike have defined academic performance in various ways. Bruce Tuckinan (1975) asserts that performance is used to label the observation manifestation of knowledge, skill concept and understanding and idea. So performance is the application of a learning product that at the end of the process mastery. It is the product acquisition of particular grades on examination, it shows or indicate the student ability, mastery of content, skill in applying learned knowledge to a particular situation. A student is generally judged on examination performance (Banquil et al; 2000)

A students academic performance basically show how he or she has benefited from being explored to an academic programme, often this shows after an evaluation, done in terms of an examination either at the end of semester, session or even after the completion of the programme. Most institution use C.P.G.A, as a measure of academic performance and it vary from institution to institution.

The use of social media by student, especially facebook, the most common social media to communicate and explore different interesting information. Through this everyone can say that getting addicted with social media will greatly affect the students academic performance.

The young people especially the student of nowadays are prone with the use of different technologies. Sometimes they are getting tired in doing their home work and in studying their lessons and because of this, they rather surf on internet and open them to have some fun. Noms and Hudson (2006) stated that student already “spend too little time studying” due to their busy lives. Here in the selected institution in Kwara state. Student use to focus with their chosen course is not easy. If a student get addicted to facebook and spend too much time for it definitely he will find it hard to deal with his academic performance.

In fact, there were many internet shops found outside the selected institution  environment which are found to be loaded by student from different department. The social media addiction by the student is a great challenge that need to face in order for them to handle and maintain their good performance in school.

The social media addiction among student is a very popular issue that still needs to be observed and solve by the student on their own. They must learn to consider their behavior in performing any actions. Indeed, there is nothing wrong in using social media what’s matter was the discipline within their own sewes.

Many student rely on the accessibility of information on social media specifically and that means a reduced on learning and retaining information. Student who attempt to multi-task, checking social media site while studying may have their academic performance of affected either positively or negatively.

According to their grades we can determine the academic performance of student. It says that if the student earn high grades it means that he/she studies a lot, while low grades indicates less studying.

Academic performance focuses and contrite on you having the right mind-set for raising your academic performance so you can learn more effectively. It is how student deal with their studies and how they cope with or accomplish different task, given to them by their lecturer.

At the core of this project work is whether the growing use of  social media in the selected higher institution in Kwara state. If it actually improves or worsens a student’s academic performance, with the expected continued growth in the usage of those tools (e.g facebook, @go, whatsapp,) by student as raises a concern on the effectiveness of their educational carrier or performance.

Just as the term educational carrier obtained a fairly board meaning, the term social media has obtained based communication that allow individuals and groups of interact. Social media specifically refers to those internet based service that, promote online social interaction between two or more person within a bounded system for the purpose of friendship, meeting other persons and exchanging information; contains a functionality that let user create public or semi-public personal profile pages that contains information of their own choosing; serve as a mechanism to communicate with other users; and contains mechanism that allow user to search for other users according to some specific criteria (Zwonti Lindsay, Henderson 2011).

Social media such as facebook, my space, linked and twitter are good example of site that met the previously stated criteria. Social medial use overall grown significantly since 2005 with some estimate of nearly 78& of student using social media. In terms of daily usage  more recent estimate shows face-book is having over 750million use worldwide , Youtube having over 3billion views each day; Twitter having over 177million tweet per day, why good percentage of this population are student (Chen and Bryer, 2012)

As related to this research exploratory study, the previous statistic indicate that social media tend to have the highest usage rate among traditionally-aged higher institution student (that is those under 30years).

The academic performance of these students, social media and academic performance, the issue of where social media helps or hints a student academic performance is often couched in larger issue identified with the overall use of social media (e.g it psychological effect, privacy & safety concern, individual self-discipline and self regulation concern, human adaptability concerns) Roseri and Conolly 2011.


Social media website, such as facebook, twitter, and linkedlm are currently used by many people to connect with their friends and relatives around the globe (Dale and Lewis 2013). The use of the various social media platform has grown so fast that it has even attracted the attention of higher institution student. They are so engrossed in the site that they have almost completely forgotten about their academic work; higher institution student are considered victims of social medial site more than group of people as they negatively impact on their academic performance (Windham, 20070.

Higher institution student easily get tempted to use the various social medial platforms when trying to obtain learning material online most cases, the student end up spending almost all their times on the social media and forget about the course material they originally intended to look for (Guffrey & Almonte, 2010)

Social media serve as a significant distraction for academic performance of student. Facebook, the most popular social media site, was specifically design for undergraduate and is the most popular social media site, and id the most frequently used. Therefore, time spent on social media may affect and moderate the relationship between traditional predictors of academic performance (i.e Act scores, high school GPA, study time, etc and college GPA vital to thee lives of many college student.

Addition of social media increase short attention spans and subverted higher-order reasoning skills such as concentration, persistence and analytical reasoning among student frequently use social media; a tendency to overestimate one’s ability multi-task and manage project; and technology being seen as a substitute for the analytical reasoning process.

The risks play a vital role in student academic performances to various digress and at various times.


The objective of this study was to begin exploring the possible impact of social media use on the academic performance of student attending the selected higher institution in Kwara state. The study primary goal is to identify key themes, trends and perception that can be used as a foundation for more in-depth empirical research, and can be used t develop policy recommendation to deal with this growing phenomenon. A qualitative research design was used and three preliminary research questions were formed to guide this study. How common is the use of social media (i.e facebook, myspace, twitter & Linkin) among college student for those students who do utilize social networking site on average? How long do they last on those sites collectively per day and per week?

How does the academic performance of student compared between student who utilize social media site and student who do not use social media site? Findings from this seem to confirm perform once.

In addition student ability to concentrate on the task at hand is significantly reduced by the distraction that are brought about by the social media tools. The more time student spend on social media and the spread at which information is published, has created a tax attitude towards proper spelling and grammar. This reduces a student’s ability to effectively write without relying on a computer’s sell check features.

Social media has emerged as a term frequently used to describe different types of communication platforms and electrons ways of interacting. This research work will utilize the definition of social media developed by Bryer and Zavataro (2008) as being “technologies that facilitate social interactions, make possible collaboration and enable deliberation across stakeholders.

Utilizing the definition, social media includes such tools as electronic blogs, audio/video tools (e.g Youtube), internet chat rooms the impact of social media on media student academic performance.

Social media specifically refer to those internet-base services that promote online social interaction between two or more persons with a bounded system for the purpose of friendship, meeting other person persons and exchanging information contain a functionality that let users create public or semi-public personal profile page that contain information of their own.

In conclusion the purpose of this study was to explore the impact of social media academic performance in the impact of social media on student academic performance in the selected institutions in Kwara state.


·        What social networking site do the students of Kwara state polytechnic and university of Ilorin had access to?

·        How often do the student of Kwara state poly and Unilorin go online?

·        How many hours do the students spend on social networking activities?

·        How has the use of social media affected the academic performance of the student of Kwara state polytechnic?


The study is quiet significant in considering the problem area which the study is predicted upon which is the impact of social media on academic performance of the study.

The goal is to identify key themes, trends and perception that can be used as a foundation for more in-depth empirical research. The study present the first step in examining the issue for the purpose of developing research grounded policy, while offering recommendation that can improve usage of the social media.



The research was carried out in the selected institution in kwara state. To respond to questionnaire the student takes care on impact of social media on academic performance of student in higher institutions while such impact of social media might be in existence through irregular studying online and social interaction to keep activities in school lives.

This study was mainly concentrated on the impact of social media on the academic performance of student in higher institutions. It needs to be clearly and specifically stated that the study was extended from the selected institution. Kwara state polytechnic and university of Ilorin.


To advert the problem of confusion and misunderstanding of the research work, these are the definition of some key terms used such as social media, academic performance and higher institutions.

·        Social media: social media refers to the means of interaction among people in which they create, share and exchange information and users to virtual, commodities and networks. Andreas Kaplan (2006) defines social media as “a group of internet based applications that build on the ideological and technological foundation.

·        Social networking site: A website where people put information about them and can send to others.

·        Social network: The use of internet to make information about yourself available to other people especially people you share an interest with to send message to them.

·        Media: Are all those media technologies that are intended to reach a large audience by mass communication. “They are message communicated through a mass medium to a number of people” Bittner, 1980, P 10.

·        Academic: It is concern with studying from books as exposed by a practical work.

·        Student: Someone who is studying at a polytechnic or school. Someone who is very interested in a particular subject.

·        Computer: A computer is a machine that receives or store, process data quickly according to a stored program.

·        Higher institution: this is defined as a vocational programme that provides training for gainful employment and has been in existence for at least two years. It can also refers to an institution that admit as regular student only persons having a certificate of graduation from a school providing secondary education or recognized within equivalent of such a certificate, is also legally authorized within such state provide program of education beyond secondary education.

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