Format: MS WORD Chapters: 1-5
Pages: 60 Attributes: COMPREHENSIVE RESEARCH
1.1 BACKGROUND OF THE STUDY
Radio is a means of communication tool which has existed since the 18th century is as important as life itself, it has played a major role in shaping human’s life.
Radio communication involves developing and shaping our economic system, food and drug system as well as the needs of the people in the society.
The inevitable role of radio communication and as tool for campaign against fake drugs make it to be useful and also act to be practiced to make life useful.
In the olden days, communicating to large group of people proves difficult for obvious reason, to disseminate information acquired difficult processes either by metal gong, sound of hollow wooden device, and signal, town crier and drumming were sent to get attention of the people in the market and village square. It is by the means that the traditional communication tools where adopted to inform people about existing and dangerous of fake drugs in the community.
However, reaching out the large audience or wider coverage was difficult because of these applied physical effort, for example the voice of the town crier is not loud enough compared to the use of radio. The natural voice or the town crier cannot disseminate information that concern fake drugs across to everybody in the community. As a result, people who live afar from the location where the town crier give the message would not be part of the information sharing, since they only heard the sound of the gong not the voice of the town crier.
The human effort was not enough to reduce the fake drugs menace in the society. Fortunately, radio communication came to an existence and enhances the society. As a result of its existence, it’s used to campaign against fake drugs (Okigbo, 1990:57) brings out some of the advantages of radio.
Radio as a means of communication is very persuasive because it reaches different places even into remote places that other mass media cannot reach, it is cheap to afford and use, is also profitable and can be used by both the illiterate and educated.
Rural areas are always filled with fake drugs due to the high level of illiteracy among the populace radio has played a crucial role in reaching the remote part of the world.
The cheapness of the radio, make it easy for people living in the rural areas to benefit from it. At the state level some radio station broadcast more than 50% of their programmes in different dialects which makes it easier for the illiterate to understand information they want to pass across.
Drug law enforcement agencies also used radio to propagate public enlightenment and awareness campaign on the danger of fake drugs and also to let know that fake drugs could be food items, drugs, beverages and so on.
Radio has not only been of great importance and benefiting but it has also played a big role in the fight against fake drugs. Considering the fact that rural areas harbor the highest prevalent rate of fake drugs. Therefore, importance of radio in the campaign against fake drugs cannot be under estimated.
National Agency for Food and Drug Administration and Control (NAFDAC) over the years has been running some programmes against fake drugs on different radio station. For instance, on Federal Radio Corporation of Nigeria (FRCN), they have a programmed named “NAFDAC” on your “HEALTH”, this is to enlighten the public most especially the rural populace on the need to check for NAFDAC Reg. NO, the expiring date, manufacturing date including other messages on the drugs they buy.
Ray power fm also have some programmes organized to enlighten people and sensitize them. The programme is sponsored by Consumer Protection Agency (CPC) and Standard Organization Programme (SON). The programme is broadcast every Wednesday at 8.30am in FRCN. This is to educate the consumer on their right and responsibility.
(Uadra, 2007), opines that television has limited utility due to lack of electricity in the rural area, print is also handicapped because of level of illiteracy in the rural area. This underlines the importance of medium of propagation through radio broadcasting in reaching the unreached.
1.2 STATEMENT OF THE PROBLEM
The problems of fake drugs have embarrassed our health care provider and denied the confidence of the public health care delivery system. As a result of incidence of the fake drugs reported by the media in recent times doubt the effectiveness of radio in combating crimes in the society. This cause mortality and significant burden on the company, (WHO, 2006).
Fake drugs are a global health problem that cause death, disability and injury which has also led to treatment failure, organs destruction and worsening of chronic disease. The problem became so bad that even when patient where treated with genuine drugs there is no response due to the previous intake of fake drugs (Akunyili, 2015).
The effectiveness of National Agency for Food and Drug Administration and Control, Standard Organization, Consumer Protection Agency and radio in the campaign against fake drugs is questionable it seems nothing has been done at all.
These burning issues are the problem that the study trends to provide solution.
1.3 OBJECTIVES OF THE STUDY
1. To access the challenges facing radio in the fight against fake drugs.
2. To examine the extent which the radio Nigeria (Royal fm) has done in combating fake drugs in Ilorin.
3. To ascertain the effect of radio as a tool for the campaign against fake drugs.
4. To find out the role of radio and other relevant agencies and how to overcome the challenges in order to position the medium for the campaign.
1.4 RESEARCH QUESTION
1. What are the challenges facing radio in the fight against fake drugs?
2. Is radio the most effective medium for the campaign against fake drugs?
3. To what extent has (Royal fm) gone in the campaign against fake drugs?
4. What role does radio play in the fight against fake drugs?
1.5 SIGNIFICANCE OF THE STUDY
The study is very important because it’s reliance to human in our society, researchers, academics, government and food and drug institutions.
The study also will help the government towards eradication of fake drugs. It will be of important to the media health campaign planners to know when and how to pass message across effectively.
The study would provide solution on how fake drugs can be eradicated totally using radio as a tool.
1.6 SCOPE OF THE STUDY
The view of the study will aim in achieving an excellent result to the research project. The researcher has decided to limit the study within radio broadcasting station in Ilorin (Royal FM), due to some factors that may arise to hinder the study. These factors could be lack of time, lack of physical effort and lack of finance.
1.7 OPERATIONAL DEFINITION OF TERMS
RADIO: A device or equipment used in broadcasting fake drugs campaign messages to that audience.
CAMPAIGN: A series of planned social behavioral activities that is targeted to rid the society of a menace of fake drugs.
FAKE DRUG: Medicine that is deliberately and fraudulently mislabeled with respect to deceiving the consumers, which has become a menace and harm to the society.
Akunyili D (2005): counterfeit and substandard drugs. (Google).
Okigbo (1990) page 57 in communication and information for public enlightenment (Google scholar).
Vendra (2007) communication and information, (Google scholar).
WHO (1999) counterfeit drugs: guidelines for the development of measures to combat counterfeit.
Cohen (1963) importance of mass media (Google search).
Mcluhan (2003) Google search.
Raufu (2006) the fight against fake drugs.
Osuala (1987) (Google scholar).
Adeagbe A (1998) provision and spatial distribution of health and security facility (Wikipedia).
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