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The Impact Of The Mass Media On Voters Education In Nigeria.

 Format: MS WORD   Chapters: 1-5

 Pages: 50   Attributes: COMPREHENSIVE RESEARCH

 Amount: 3,000

 Apr 24, 2020 |  01:09 pm |  1029

CHAPTER ONE

1.1    BACKGROUND OF THE STUDY

The mass media role plays in a country cannot be over emphasized. They are generally regarded as a channel of communication that is capable of reaching heterogamous audience simultaneously with uniform messages.

They regularly cover all sorts of issue such as health, music, fine art, crime, sport, entertainment and political event among other (Meyer 2002, Solea 2004)the mass media transmits idea and new information to target audience in the society.Tosanisumi(2004)has observed that the mass media educate, inform and entertain beyond these function as they also perused and catalyze for social mobilization.

In other words, the mass media can be regarded as powerful service of information because; they have the capability to penetrate every segment of the society. They have the ability to disseminate messages about issue about issue, ideas and product. Furthermore, the mass media has that capability to create awareness and knowledge about issue of national interest. The traditional mass media usually consist of radio, television, newspaper and magazine while the news media involve the internet technologies.

Contextually, these media have the responsibility to mobilize for national development. In other words, social mobilization for the development largely depends on the media for success. Crusade for change and dissemination of useful information against corruption, bad governance and terrorism depend on the mass media.

Ogwezzy(2010)states that it is a common knowledge that the media is the engine of mass communication be reached. In the other hand, election is an important element of democracy; elections enable the individual to express a sense of belonging to a political system. However, it is important to note that, indeed the broadcast media has very strong role to play election. To this, Burn (1977:45) state that, the media in a civilized society occupy a very important and powerful position with capacity that can easily influence the opinion of the masses. Therefore this project seeks to examine the background above to the impact of mass media on voter’s education.

1.2    STATEMENT OF THE RESEARCH PROBLEM  

The role of media in every society is often to educate, inform and enlighten. It is assumed that where those roles are adequately carried out, elections are bound to be free and fair. However, in Nigerian several elections have marred the question is how the mass media has mobilized in Nigerian populace.

How come electoral process has not been successful? Is the broadcast media system not commensurate to other media system elsewhere? There and many others are question that this study hope to identify.

1.3    OBJECTIVE OF THE STUDY

1. To determine the significant level of agenda setting program of mass media during election.

2. To ascertain the significant relationship between mass media and electioneering campaign.

3. To ascertain the significant level of mobilization of mass media toward elections.

4. To ascertain the level of equal media coverage given to political parties and candidates.

1.4    RESEARCH QUESTIONS

The following research question were consider

1. What is the significant level of equal media coverage give to political parties?

2. What is the significant relationship between the media coverage and free and fair election?

3. What is the significant level of media expose of electoral misconduct?

4. How do the media play the role of agenda setting during election?

5. What is the significant level of media mobilization during electoral process?

1.5    SIGNIFICANT OF THE STUDY

The study of election and voters education in Nigeria with respect to the implications of secret ballot system is very important in more than one forms of electoral violence which have contributed to Nigeria’s inability to achieve a lasting democratic process.    Secondly, it identifies the inability of various electoral commission set up in Nigeria to conduct free and fair election as a impediment toward achieving an ending democracy in Nigeria. Thirdly, it analyses the problem and equal provide suggestion enhance the future conduct of elections in Nigeria and finally, it case French light on the positive and negative impact of secret ballot system on Nigeria.

1.6    SCOPE OF THE STUDY

The scope of this research work will only cover the people within Ilorin metropolis. This focus will be on the student of kwara state polytechnic, Ilorin between the periods of February to august 2015.

1.7    OPERATION DEFINIATION OF THE STUDY

1. ELECTION-Election is the process of reaching a consensus on the representation of the citizen of a particular state in public office.

2. CAMPAIGN-Campaign is the race between candidates for elective office.

3. BROADCATING STATION-Broadcasting station is a station equipped to broadcast radio or television programs.


 

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