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 Format: MS-WORD   Chapters: 1-5

 Pages: 65   Attributes: MSc PROJECT

 Amount: 3,000

 May 19, 2019 |  04:38 pm |  1641


              The main objective of this study was to find out the effectiveness of Nigerian Security Agency’s  anti-corruption crusade in preventing and reducing crimes among residents in south east Nigeria. In other to judiciously carry out this research, the researcher looked at public awareness of NSA and their anti-terrorism campaigns, public attitude towards the campaigns, content quality of the campaigns, objectivity and reliability levels of the campaigns, factors affecting the campaigns and possible ways to improve them. The study was backed up by agenda setting theory. The findings of the study show that even though the public are aware of the NSA’s anti-terrorism campaign, they have not been successful in preventing or reducing crimes in Nigeria because of poor content quality, limited outreach, lack of interest and so much more. The recommendations are that the government should spread out their campaigns to other means of communication, especially the radio. The contents of the campaigns should also be repackaged to satisfy the taste of viewers and listeners.



          Everyday in the news, local, national and international media, crime stories splash the front covers of newspapers and make big stories in the broadcast media.

          According to Agba (2007), crime is everywhere, even in our families, but the most gruesome and outrageous are the ones which shed blood of large number of people, render people poor and homeless, tarnish the image of a country, clan or group and make people afraid of their dwelling places.          Shoener Nicole (2012) identified four major types of crime as personal crimes, property crimes, inchoate crimes and statutory crimes.

          Nigeria is one of the African countries that have been greatly affected by the growing rate of crimes in Nigeria. The rate at which violent crimes occur in Nigeria is becoming alarming. The number of people affected by these crimes are many and the impacts disastrous (Okechukwu, 2011, para 18). The most common kind of crimes in Nigeria are kidnapping, armed robbery, pick-pocketing, and the notorous Boko Haram terrorism.

          Due to the devastating impacts of the rising crime in Nigeria, the government over the years has continued to derive strategies that would help to control and eradicate crimes in Nigeria. The use of mass media campaigns is one of those strategies. Through radio, television and internet, the government has been to create programmes and campaigns that have helped to create security consciousness in the minds of the people. These campaign messages are spread round the country to encourage people to report crimes issues in their areas and how to behave when criminals are perceived in the neighbourhood.  

          For instance, December 2015, the Federal government of Nigeria launched a national security campaign as part of its effort to fight against terrorism. The campaign was distributed to major television stations in Nigeria such as AIT and NTA. The campaign was specifically concerned with appealing to residents of Nigeria to team up with security agencies in the fight against insurgency saying the worst was over and the country was already on a path of reconstruction and rehabilitation. (Scan news, December, 2015).

          The campaign was made to raise awareness of crime prevention and this was possible through the adoption of sensitive advertisements and jingles which promoted the campaign theme, “If you see something, say something”.

          The objective is to get civil populace to share information with security agencies or report the activities of suspected persons or members of the Boko Haram Terrorists (BHT) group. The initiative recognized the collective role and responsibility of the people, military and civil alike, to fighting terrorism. (Alonge Dele, Nigerian Airforce).

          The purpose of this research is to determine the usefulness of this campaign to the people, that is, to ascertain the extent of public awareness of the campaign and to find out whether people adopted the strategies of crime prevention and control in the campaign.


          Despite the recurrent attempts by the Nigerian Security Agencies to tackle terrorism in Nigeria through the use of media campaigns in National Television Authority (AIT), Channels TV, African Independent Television (AIT) and other numerous broadcast stations, kidnappers, Boko Haramists, armed robbers, rapists, fraudsters, impersonators, embezzlers, murderers, manslaughters and prostitutes still roam the streets of Nigeria and are highly successful in what they do. According to Okpara (2010), the Nigerian media have failed to produce effective and efficient messages that would help control terrorism and restore peace in Nigeria.

          This problem pushes the mind into retrospection about the purpose and nature of these media campaigns. Does it mean that people don’t watch these campaigns and if they do, do they abide by the instructions provided in the campign as they go about their activities? Do they believe in the promises the agencies make about mobile helpline calls and immediate attention during crisis? Are the campaign promises reliable, that is, do they think the campaign motives are objective and realistic?

          Additionally, how do viewers perceive the timing and packaging of these campaign messages, especially in the aspects of how rich or poor the campaigns are, in conjunction with the most suitable media for the carriage of these campaign messages.

          Besides, what are the factors contributing to the ineffectiveness of these campaign messages, could it be as a result of lack of funding or poor outreach? Are there other factors? Moreover, what are the possible ways the publics think these campaign messages can be restructured to enable them achieve their purpose?

          The answers to these questions form the major objectives of this study and it is expected that they would help to tackle this problem already identified by researchers.


          The major objective of this study is to find out the effectiveness of Nigeria Security Agency’s media campaigns in reducing and preventing crimes in Nigeria. This main objective is broken down into the following objectives:

1.     To ascertain the extent of public awareness of NSA’s media campaign messages

2.     To find the public’s attitude towards NSA’s campaign messages

3.     To determine the objectivity and reliability of NSA’s campaign messages

4.     To find out the content quality of NSA’s campaign messages

5.     To find out the factors affecting the effectiveness of NSA’s campaign messages

6.     To ascertain the possible ways NSA’s campaign messages can be enhanced to achieve their purposes



1.     What is the extent of public awareness of NSA’s media campaign messages?

2.     What is the public attitude towards NSA’s media campaign messages?

3.     What are the objectivity and reliability levels of NSA’s media campaign messages?

4.     What is the content quality of NSA’s media campaign messages?

5.     What are the factors affecting the effectiveness of NSA’s media campaign messages?

6.     What are the possible ways NSA’s media campaigns can be repackaged for more credibility?

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